TyeDavis

Building Companies. Designing GTM. Shaping Markets.

A multi-venture founder and product marketing leader creating products, brands, and narrative-driven go-to-markets that win.

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Experience

A Portfolio Built for Impact

From hardware to SaaS to marketplaces, each venture and career milestone reflects strategic vision, technical storytelling, and GTM execution.

Career Impact

Current

Noma Security

Director, Product Marketing

Director of Product Marketing leading positioning, messaging, and go-to-market for AI security and governance.

LaunchDarkly

Manager, Competitive Intelligence

Manager, Competitive Intelligence — Leading competitive strategy and technical positioning for feature management platforms, driving enterprise wins through AI-assisted battlecards and real-time intelligence.

Harness

Director, Product Marketing

Director of Product Marketing shaping platform positioning, competitive intelligence, and developer-focused GTM.

ConductorOne

Director, Technical Marketing

Directed technical marketing for identity automation, building category momentum and enterprise GTM foundations.

GitLab

Manager, Technical Marketing

Led technical marketing through IPO-era growth, category creation, analyst influence, and high-impact demo strategy in the DevOps Platform category.

HP / HPE / Micro Focus

Sr. Product Marketing Manager

Enterprise-level product, platform, and GTM evolution work — foundational experience across large-scale software.

Founder Portfolio

Founder

MuteMe

A physical mute button that gave remote workers confidence and control on video calls. Launched on Shark Tank and scaled to nationwide retail at Staples, with enterprise users at Google, Amazon, Facebook, and Intel.

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Founder

Willow+Co

A modern baby brand built from scratch to seven figures — thoughtful design, community-driven marketing, and a balanced DTC and wholesale engine.

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Advisor

Hindsight

Advisor to Hindsight, the win/loss and competitive intelligence platform — including the program that scaled CI to 200+ sales reps at LaunchDarkly.

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GTM Leadership

GTM Leadership

Strategic clarity, technical narrative mastery, and launch execution at the level early-stage companies expect from a founding marketing leader.

What I Bring as a GTM Leader

  • Create messaging for executives and practitioners that drives differentiation
  • Architect launch systems that scale from zero to one
  • Build inbound, outbound, and content playbooks that create pipeline
  • Partner with founders, product, and sales to align narrative and revenue
  • Bring customer, competitive, and product insight into every decision
  • Use AI-enhanced workflows to accelerate research, content, enablement, and insight generation
  • Operate as a "strategist + operator" for early-stage teams needing speed, clarity, and execution

Founder-Focused, Early-Stage Ready

I build GTM engines from scratch, help teams move beyond founder-led sales, and create the story-market fit needed to scale.

In the Spotlight

Work Examples

From Shark Tank to podcasts, sharing insights on entrepreneurship, GTM strategy, and building companies.

Career Studies

Deep Dives

Detailed case studies on the companies and launches that defined the work.

MuteMe

From Idea to National Retail in Under 12 Months — how strategic GTM, brand building, and zero-to-one execution turned MuteMe into a multimillion-dollar hardware startup.

Read the case study →

The Journey

Building companies that matter

More than products—movements, categories, and brands that reshape how people think about entire markets.

MuteMe launched on Shark Tank and scaled to nationwide retail at Staples. Willow+Co became a seven-figure modern baby brand through smart product strategy, influencer partnerships, and a balanced DTC and wholesale engine. Ideas transformed into businesses that sell.

The work extends beyond company building. As a GTM leader, the focus has been on architecting launch strategies, competitive positioning, and go-to-market systems that help startups and scale-ups punch above their weight. This includes frameworks for competitive intelligence, narratives that sell complex products, and demo-led growth engines that convert enterprise buyers.

Whether creating a new category, leading a product launch, or building the story that makes a market pay attention—the approach combines startup scrappiness with enterprise execution to turn strategy into revenue.

Builder. Strategist. Storyteller. Bringing clarity to complexity and momentum to markets.

Let's Connect

Building something, shaping a market, or looking for a GTM partner? Reach out on LinkedIn or by email.

LinkedIn tyegdavis@gmail.com